Challenges
Implement communications for the program “Choose Phân Bón Cà Mau – Choose a Long-term Partner”, targeting farmers, distributors, investors, and agricultural engineers. The goal is to raise awareness of Phân Bón Cà Mau products, build trust, and encourage them to buy, sell, and use Phân Bón Cà Mau as a trusted companion for their farming seasons.
Solutions
Develop an overall concept for the program, highlighting the brand’s positioning of “More Sustainable – More Prosperous” with the following key assets: Create the program’s visual identity/opening animation Produce 5 video categories: demonstration models, demonstration model summaries, fertilizer application process tutorials, laboratory research, and knowledge sharing & Q&A Build a social content plan across all channels: Facebook, TikTok, YouTube, Zalo OA
Achievements
Video Recap
Photos Gallery/ Digital Post
