Challenges
KIM need to come up with visual ideas that fit each performance. The show concept must be different and more unique than what COATS has done in previous years.
Solutions
On the occasion of the 35th anniversary, the project utilized the idea of using Kinetic Ball effects to create the number 35. The main image was a thread, representing COATS, to build the narrative through the Opening Performance by the dance team, combined with visuals. The fashion show segment was particularly special, as COATS employees participated in it.
Achievements
More than 50 visuals were created within 2 weeks, from the initial concept to the final product. The MC Script received high praise from the client. The Fashion Show, including the costumes and the ideas for the collections, was completed in just 10 days.
Video Recap
Photos Gallery
