Challenges
- In line with Tuborg Campaign to build new trials and pull off-take. Promote and enhance awareness UTC program - Focus on activation to pull-off cap by selected TONT & MONT outlets in the core area to reach the highest to targeted consumers 18 – 35 • Targeted drinkers from the competition: Tiger, tiger crystal, Saigon special, Saigon chill
Solutions
- Building up activities to engage with TA and maximize conversion for sales KPI - Create POSM for branding and awareness as well as to push sale at outlets - Build up master plan and keep track execution on field.
Achievements
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