Challenges
- Very short preparation (5 weeks) for the Vietnam Motor Show. - Ensure the quality of Event as Japanese’s demand. - Great performance concept to deliver brand’s message Quick respond to last minute changes as Client’s expectation.
Solutions
In order to deliver “Vietnam First” concept, KIM develop idea and visual for performance that highlighted the characteristic of Mitsubishi XFC– the all-new concept car for Vietnamese. From that, we have good chance to engage with Media, KOLs & consumers, let them experience the Concept as well as pre-booking.
Achievements
- More than 236,939 people has came and joined the event during 5 days.. - Mitsubishi XFC Concept is voted to be the third attractive one in Vietnam Motor Show 2022. - Over 100 pre-booking have been made.-
Photos Gallery
