Challenges

- Producing sample products in order to increasing brand awareness for new product lines, deployed in 2 different channels – Schools and wet markets - Sampling targeted audiences: Student & university students in general & consumes at wet market

Solutions

- Building up master plan & project management process - Build attractive game to trigger consumes at wet market & increasing sales revenues

Achievements

- 272.101/258.720-> Sampling rate: 106% - Total revenue by the end of the project is 357.864.000 VND with the total bills number of 4.057 bills

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