Challenges

Build up brand awareness to secondary and high-school students over the country, particularly, in The Central, the North, the Delta River, the South as well as collaborate with sale team to push up sale and branding. We are required to deliver at least 1.000 samples to students/day/school

Solutions

Sampling Activation that is setup in the schoolyard or residential area near the school in 2022. From that, we have a good chance to engage and reach with students, and let them experience products of a good quality

Achievements

After 2 months, we have achieved over the targeted KIPs (105,3% of KPI)

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